As Communications Strategist for Drag Out The Vote's groundbreaking 2020 campaign, I helped transform what began as a small, in-person voter registration initiative into a nationwide digital movement in just eight months.
Working alongside founder Jackie Huba and our small, scrappy team, we leveraged the power and influence of drag artists to drive LGBTQ+ and youth voter engagement during an unprecedented election year.
Managed a network of 303 Drag Ambassadors across 44 states, activating local drag artists as civic leaders
Generated 1.25B+ media impressions through 113 strategic media placements including Reuters, AP, The Daily Show, Washington Post, Good Morning America, and Entertainment Weekly
Reached 7.8M+ people through social media and virtual event programming
Facilitated 500,000+ direct voter contacts via digital outreach initiatives
Secured and supported partnerships with major brands including Facebook, GAP, Electronic Arts, YouTube, and Postmates
Produced virtual fundraising events featuring Broadway performers and RuPaul's Drag Race alumni
Collaborated in first-of-their-kind partnerships with Secretaries of State in California, Michigan, and Rhode Island
– Jackie Huba, President & Founder
Drag Out The Vote