Drag Out The Vote

2020 Voter Engagement Campaign

Communications Strategist

As Communications Strategist for Drag Out The Vote's groundbreaking 2020 campaign, I helped transform what began as a small, in-person voter registration initiative into a nationwide digital movement in just eight months.

Working alongside founder Jackie Huba and our small, scrappy team, we leveraged the power and influence of drag artists to drive LGBTQ+ and youth voter engagement during an unprecedented election year.

Key campaign highlights

Managed a network of 303 Drag Ambassadors across 44 states, activating local drag artists as civic leaders
Generated 1.25B+ media impressions through 113 strategic media placements including Reuters, AP, The Daily Show, Washington Post, Good Morning America, and Entertainment Weekly
Reached 7.8M+ people through social media and virtual event programming
Facilitated 500,000+ direct voter contacts via digital outreach initiatives
Secured and supported partnerships with major brands including Facebook, GAP, Electronic Arts, YouTube, and Postmates
Produced virtual fundraising events featuring Broadway performers and RuPaul's Drag Race alumni
Collaborated in first-of-their-kind partnerships with Secretaries of State in California, Michigan, and Rhode Island

Drag Out The Vote Impact Report 2020.pdf

"I have worked with Dylan on Drag Out The Vote as well as multiple projects for celebrity drag artists. He is a creative genius and has a knack for coming up with the most creative ideas. He has a wide array of skills including design, social media marketing, website development, PR and branding. That's very hard to find in one person. We love working with Dylan!"

– Jackie Huba, President & Founder
Drag Out The Vote