Pet-Inclusive Benefits Research & Marketing Campaign

Content strategy and copywriting for research-driven PR campaign examining the business impact of pet-friendly workplace benefits. Our report revealed that companies offering pet insurance reported 84% higher employee satisfaction and stronger recruitment outcomes.

The findings powered a B2B marketing campaign targeting HR decision-makers and business leaders, positioning pet insurance as a strategic differentiator in the competitive talent market, and PetPartners as thought leaders in the space.

Research conducted in partnership with the Human Animal Bond Research Institute (HABRI) and Cohen Research Group.